Access Type

Open Access

Presentation Type

Oral Presentation

Start Date

April 2017

End Date

April 2017

Department

Psychology

Abstract

My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.

Faculty Mentor

Frank Whitehouse, Virginia Cylke, Laura Kicklighter

Comments

Bride, product placement, Wedding, Marriage, Media, film, Movie

Rights Statement

The right to download or print any portion of this material is granted by the copyright owner only for personal or educational use. The author/creator retains all proprietary rights, including copyright ownership. Any editing, other reproduction or other use of this material by any means requires the express written permission of the copyright owner. Except as provided above, or for any other use that is allowed by fair use (Title 17, §107 U.S.C.), you may not reproduce, republish, post, transmit or distribute any material from this web site in any physical or digital form without the permission of the copyright owner of the material.

Share

COinS
 
Apr 5th, 2:15 PM Apr 5th, 2:30 PM

HollyWED: product placements in American Wedding Films

My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.