Bachelor of Arts
The following paper provides analysis of Anheuser-Busch, its current position within the European Union (EU), and its opportunities/threats that exist in the EU. Included is background information about Anheuser-Busch containing its products, financial condition, and major competitors within the EU. I have provided extensive analysis o f the areas of concern for Anheuser-Busch in the EU as well as recommendations for the company to consider. The major market for opportunity covered is Germany. Anheuser-Busch is not a current competitor in Germany, however, possible expansion opportunities into the country is addressed. Additionally, a realistic outlook of Anheuser-Busch’s future other EU countries is provided. If you have any questions regarding this paper or the supporting research, feel free to contact me via email at: Tolbert_k@lynchburg. edu.
Tolbert, Keith, "Anheuser-Busch and The EU" (2006). Undergraduate Theses and Capstone Projects. 24.
Accounting Commons, Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Corporate Finance Commons, E-Commerce Commons, Finance and Financial Management Commons, International Business Commons, Operations and Supply Chain Management Commons, Other Business Commons, Sales and Merchandising Commons, Taxation Commons