Date Presented

Spring 4-1-2006

Document Type

Thesis

Access Type

1

Degree Name

Bachelor of Arts

Department

Business Administration

First Advisor

Sally Selden

Second Advisor

Frank Whitehouse

Third Advisor

Maria Nathan

Abstract

The following paper provides analysis of Anheuser-Busch, its current position within the European Union (EU), and its opportunities/threats that exist in the EU. Included is background information about Anheuser-Busch containing its products, financial condition, and major competitors within the EU. I have provided extensive analysis o f the areas of concern for Anheuser-Busch in the EU as well as recommendations for the company to consider. The major market for opportunity covered is Germany. Anheuser-Busch is not a current competitor in Germany, however, possible expansion opportunities into the country is addressed. Additionally, a realistic outlook of Anheuser-Busch’s future other EU countries is provided. If you have any questions regarding this paper or the supporting research, feel free to contact me via email at: Tolbert_k@lynchburg. edu.