University of Lynchburg DMSc Doctoral Project Assignment Repository

University of Lynchburg DMSc Doctoral Project Assignment Repository


Plastic Surgery/Aesthetic Medicine


Dr. Vickie Beloy, DMSc, PA-C


The field of aesthetic medicine is ever evolving. Pharmaceutical companies are in a constant state of reinvention of non-surgical procedures intended to promote anti-aging and natural correction. While these advancements are exciting and innovative, patients can educate themselves on current trends via celebrity influencers and social media platforms. Social media usage has increased with the advent of easy online access and during the COVID-19 pandemic, our world shifted mostly online. With this increase, there has been a surge in body dissatisfaction particularly in young adults, leading to an upswing in individuals seeking cosmetic correction. As providers in aesthetic medicine, it is vital to recognize these trends and contribute to proper education. This article aims to extrapolate how an increase in social media usage by young adults during the COVID-19 pandemic has increased aesthetic procedures compared to pre-pandemic social media usage.


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