Location

Sydnor Performance Hall

Access Type

Event

Presentation Type

Oral Presentation

Event Website

http://www.lynchburg.edu/academics/red-letter-day/student-scholar-showcase/

Start Date

6-4-2016 9:45 AM

End Date

6-4-2016 10:00 AM

Abstract

We evaluated ISIS'' marketing social media strategies and their success with social media marketing. We analyze how they recruit and how they use public and dark methods. We determined the possible theories and methods they''re using to establish and maintain a loyalty member base. Finally, we analyze how the United States is fighting ISIS and how they should fight ISIS.

Faculty Mentor

Dr. Stefan G. (Stef) Nicovich

Share

COinS
 
Apr 6th, 9:45 AM Apr 6th, 10:00 AM

Terrorism Marketing: ISIS and the Use of Social Media

Sydnor Performance Hall

We evaluated ISIS'' marketing social media strategies and their success with social media marketing. We analyze how they recruit and how they use public and dark methods. We determined the possible theories and methods they''re using to establish and maintain a loyalty member base. Finally, we analyze how the United States is fighting ISIS and how they should fight ISIS.

https://digitalshowcase.lynchburg.edu/studentshowcase/2016/Presentations/37