Student Author Information

Emily BallFollow

Access Type

Campus Access Only

Presentation Type

Oral Presentation

Start Date

April 2019

Abstract

Social movements have been utilized by many people throughout the world as a way to create political change. While social movements have been researched before, there is a lack of research on the types of social movements and consequently, the type’s impact on the effectiveness of the movement. Grassroots and AstroTurf social movements have different origins and characteristics that can affect a group’s efficiency. Looking at the case studies and the economic impact of the American boycott of French products and the Middle Eastern boycott of Danish products, it is revealed that AstroTurf social movements are not as successful as grassroots movements. While there are many studies about grassroots social movements, further research should be conducted to examine the creation and influence of an AstroTurf social movement, as well as how advanced technological capabilities could create a more efficient AstroTurf movement.

Faculty Mentor(s)

Dr. Richards

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Apr 10th, 3:00 PM

Analyzing the Efficiency of Movements: Grassroots and AstroTurf

Social movements have been utilized by many people throughout the world as a way to create political change. While social movements have been researched before, there is a lack of research on the types of social movements and consequently, the type’s impact on the effectiveness of the movement. Grassroots and AstroTurf social movements have different origins and characteristics that can affect a group’s efficiency. Looking at the case studies and the economic impact of the American boycott of French products and the Middle Eastern boycott of Danish products, it is revealed that AstroTurf social movements are not as successful as grassroots movements. While there are many studies about grassroots social movements, further research should be conducted to examine the creation and influence of an AstroTurf social movement, as well as how advanced technological capabilities could create a more efficient AstroTurf movement.