Student Author Information

Lauryn BeamFollow

Access Type

Open Access

Presentation Type

Oral Presentation

Start Date

April 2019

Department

Communication Studies

Abstract

Media itself has always been an outlet for the public. It has been used for entertainment, information, and a societal tool from the time when it was first advancing. Sport media is a genre all its own. There has always been a gender divide in sport and sport media. For this critical study, print media sources from different outlets were analyzed to compare two female athletes against two male athletes. The athletes being compared were Serena Williams and John McEnroe, as well as Brandi Chastain and Nicolas Anelka. Each article was analyzed for how the journalist portrayed the athlete, in a negative or positive light, and the language that was used. This study found in these two comparisons that both male athletes were portrayed in a more negative light than the female athletes. However, the female athletes were more likely to be belittled in articles focused on their incidents of perceived bad behavior. Gender stereotypical language was not used in the articles, but aggressive descriptors were used in certain situations.

Faculty Mentor(s)

Cheryl Jorgensen-Earp

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Apr 10th, 3:15 PM

“You Are Sexist!” “No, I’m a Sports Reporter.” An Analysis of Females’ and Males’ Portrayal in Print Media

Media itself has always been an outlet for the public. It has been used for entertainment, information, and a societal tool from the time when it was first advancing. Sport media is a genre all its own. There has always been a gender divide in sport and sport media. For this critical study, print media sources from different outlets were analyzed to compare two female athletes against two male athletes. The athletes being compared were Serena Williams and John McEnroe, as well as Brandi Chastain and Nicolas Anelka. Each article was analyzed for how the journalist portrayed the athlete, in a negative or positive light, and the language that was used. This study found in these two comparisons that both male athletes were portrayed in a more negative light than the female athletes. However, the female athletes were more likely to be belittled in articles focused on their incidents of perceived bad behavior. Gender stereotypical language was not used in the articles, but aggressive descriptors were used in certain situations.