Poster or Presentation Title

The Effect of Instagram Popularity on Perception and Self-Esteem

Access Type

Campus Access Only

Presentation Type

Oral Presentation

Start Date

April 2019

Department

Psychology

Abstract

Previous research suggests that the use of social media can have psychological impacts (e.g. depression, self-esteem issues). The purpose of our study was to determine whether the way we perceive the likability and attractiveness of others, as well as our own self-esteem, is influenced by Instagram popularity. There were three experimental groups; all groups viewed the same three Instagram posts that differed only in number of likes and comments. The low popularity images showed 10-14 likes, average popularity 100-120 likes, and high popularity 1,000-1,020 likes. Participants viewed each image for 1 min. After viewing the posts, participants were asked to rate the girl in each photo from 1 (extremely unattractive) to 10 (extremely attractive). Participants were then instructed to complete the Reysen Likability Scale to measure the likability of the subject of the images and the Rosenberg Self-Esteem Scale to measure the participants self-esteem. It is expected that participants in the low popularity group will perceive the person pictured as less attractive and less likable, and rate their own self-esteem as higher compared to those in the high popularity group who will perceive the person as more attractive and likable, and rate their self-esteem as lower.

Faculty Mentor(s)

Dr. Pepper Hanna

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Apr 10th, 2:45 PM

The Effect of Instagram Popularity on Perception and Self-Esteem

Previous research suggests that the use of social media can have psychological impacts (e.g. depression, self-esteem issues). The purpose of our study was to determine whether the way we perceive the likability and attractiveness of others, as well as our own self-esteem, is influenced by Instagram popularity. There were three experimental groups; all groups viewed the same three Instagram posts that differed only in number of likes and comments. The low popularity images showed 10-14 likes, average popularity 100-120 likes, and high popularity 1,000-1,020 likes. Participants viewed each image for 1 min. After viewing the posts, participants were asked to rate the girl in each photo from 1 (extremely unattractive) to 10 (extremely attractive). Participants were then instructed to complete the Reysen Likability Scale to measure the likability of the subject of the images and the Rosenberg Self-Esteem Scale to measure the participants self-esteem. It is expected that participants in the low popularity group will perceive the person pictured as less attractive and less likable, and rate their own self-esteem as higher compared to those in the high popularity group who will perceive the person as more attractive and likable, and rate their self-esteem as lower.