Health Education via Social Media to Increase Vaccination Rates
Location
Turner Gymnasium
Access Type
Campus Access Only
Entry Number
15
Start Date
4-5-2023 12:00 PM
End Date
4-5-2023 1:30 PM
College
College of Health Sciences
Department
Nursing
Keywords
social media and healthcare, health education, health promotion, vaccines
Abstract
This study outlines healthcare’s use of social media to promote vaccination.. The question that can be asked from this is, “Can healthcare professionals utilize social media to increase vaccination rates against non-required vaccinations?” My hypothesis is that if healthcare professionals or organizations utilize social media properly and target the correct groups on social media, the promotion of non-required vaccines will see an increase in numbers. Vaccines are created to promote immunity to illnesses that otherwise could cause severe illness. Vaccines such as the seasonal flu vaccine, HPV vaccine, hepatits B, and others are optional, and in many cases, have a lower rate of acceptance. Social media in the last decade has had a large increase in use, and if healthcare can use these mediums as a way to influence the general public to increase vaccinations, maybe the incidence of disease and illness will decrease. If social media is to be properly used by health organizations and professionals to increase acceptance rates of vaccines, making posts and information available based on the social media site or network, the group of users of each social site, and how to target each of these factors efficiently can lead to higher public knowledge and approval.
Faculty Mentor(s)
Dr. Susan Braud Dr. Janice Sinoski Dr. Laura Kicklighter
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Health Education via Social Media to Increase Vaccination Rates
Turner Gymnasium
This study outlines healthcare’s use of social media to promote vaccination.. The question that can be asked from this is, “Can healthcare professionals utilize social media to increase vaccination rates against non-required vaccinations?” My hypothesis is that if healthcare professionals or organizations utilize social media properly and target the correct groups on social media, the promotion of non-required vaccines will see an increase in numbers. Vaccines are created to promote immunity to illnesses that otherwise could cause severe illness. Vaccines such as the seasonal flu vaccine, HPV vaccine, hepatits B, and others are optional, and in many cases, have a lower rate of acceptance. Social media in the last decade has had a large increase in use, and if healthcare can use these mediums as a way to influence the general public to increase vaccinations, maybe the incidence of disease and illness will decrease. If social media is to be properly used by health organizations and professionals to increase acceptance rates of vaccines, making posts and information available based on the social media site or network, the group of users of each social site, and how to target each of these factors efficiently can lead to higher public knowledge and approval.