Date Presented

Spring 5-13-2019

Document Type

Thesis

Degree Name

Bachelor of Arts

Department

Business Administration

First Advisor

Dr. Lindsey Michie

Second Advisor

Dr. Mike Schnur

Third Advisor

Dr. Laura Kicklighter

Abstract

My thesis will be determining the consequences of the rise of the black dollars movement, and will explore the implications it has on the life of black businesses in the South. This will be done by analyzing data referring to the growth of the average disposable income of African-Americans in the South through the years of 1967 -2017, and compare it with the growth in black owned businesses and their profit margin.

I will determine what role the power of the black dollar plays, if any, and what that power could change for black businesses owners. The data collected, and history mentioned, will focus on the southern region of the United States. The southern region will be defined as the states below the Mason Dixon line.

I will use various statistical techniques to examine the effect of the growth of black buying power on the presence of black businesses in the south while researching other aspects impacting the growth of black businesses. It will be determined if there is a correlation between the two factors, and opportunities for a stronger positive correlation between the two factors as a consequence of the growth of the “black dollar”.

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