Date Presented

Spring 5-2012

Document Type


Degree Name

Bachelor of Science



First Advisor

Dr. Alina Klein

Second Advisor

Dr. Dan Messerschmidt

Third Advisor

Professor Mike Schnur


In light of the increasing flow of millions of dollars into the sports industry during the last two decades, notably the international soccer market, the repercussions from the wave of economic activity have come under scrutiny by economists. In France alone, while the real Gross Domestic Product for the country has grown at an annualized rate of 2.75%, the soccer industry in France has experienced a 500% growth in ticket sales, 3,300% growth in sponsorship income, 122,000% increase in income from television contracts overall during the same time period (Bourg and Gouget, 2005). Sports have become such a pivotal facet of the economic structure due to their status as an integral part of today’s society with upwards of 20% of French citizens partaking in licensed athletic events and 75% claiming to be participants in sporting activities, both professional and recreational. It has been increasingly evident that the actions taken by professional sports teams have a far reaching impact on the global market.