Date Presented

Spring 4-1-2006

Document Type


Access Type


Degree Name

Bachelor of Arts


Business Administration

First Advisor

Sally Selden

Second Advisor

Frank Whitehouse

Third Advisor

Maria Nathan


The following paper provides analysis of Anheuser-Busch, its current position within the European Union (EU), and its opportunities/threats that exist in the EU. Included is background information about Anheuser-Busch containing its products, financial condition, and major competitors within the EU. I have provided extensive analysis o f the areas of concern for Anheuser-Busch in the EU as well as recommendations for the company to consider. The major market for opportunity covered is Germany. Anheuser-Busch is not a current competitor in Germany, however, possible expansion opportunities into the country is addressed. Additionally, a realistic outlook of Anheuser-Busch’s future other EU countries is provided. If you have any questions regarding this paper or the supporting research, feel free to contact me via email at: Tolbert_k@lynchburg. edu.