Date Presented

Spring 4-1-2009

Document Type

Thesis

Degree Name

Bachelor of Arts

Department

Business Administration

First Advisor

Sally Selden

Second Advisor

Lee Schimmoeller

Third Advisor

Michael Schnur

Abstract

This study provides an evaluative framework for state e-recruitment efforts. Challenged bv the impending retirement of the baby boomer generation, public employers are implementing innovative hiring practices to aid in the recruitment of a new, talented workforce. Web-based recruitment offers an opportunity for state recruiters to reach a broader pool of job seeker talent. An effective framework for assessing the adequacy of state hiring websites would establish a set of criteria to aid in the development and implementation of state e-recruitment efforts. The framework is based on a literature review of relevant recruitment strategies in the public and private sector, featuring Content and Usability as the two foundational criteria for e-recruitment success. Two analysts apply this framework, developed to accurately measure the extent to which state hiring websites serve as a tool for attracting job applications, to all fifty state erecruitment efforts over a one year period. After gathering and quantifying the results, the data are correlated to critical hiring figures provided by state personnel departments in the 2008 iteration of the Government Performance Project. Correlations related to the percentage of employees leaving in the probationary period and applications per job opening demonstrate the relevance of the evaluation framework in relation to recruitment effectiveness. As a way of promoting best practices in state e-recruitment, the findings of the study highlight key innovations in existing hiring websites as a model for underdeveloped state recruitment efforts and demonstrate the potential benefits of developing an effective state e-recruitment effort.

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