Date Presented
Spring 5-7-2013
Document Type
Thesis
Degree Name
Bachelor of Arts
Department
Communication Studies
First Advisor
Dr. Jeremy Langett
Second Advisor
Dr. Kate Gray
Third Advisor
Dr. Jimmy Roux
Abstract
The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.
Recommended Citation
Pearce, Maggie, "The Impact of Social Media Use on Athlete/Fan Communication During the Olympics" (2013). Undergraduate Theses and Capstone Projects. 92.
https://digitalshowcase.lynchburg.edu/utcp/92
Included in
Communication Technology and New Media Commons, Mass Communication Commons, Social Media Commons