Date Presented

Spring 5-7-2013

Document Type

Thesis

Access Type

1

Degree Name

Bachelor of Arts

Department

Communication Studies

First Advisor

Dr. Jeremy Langett

Second Advisor

Dr. Kate Gray

Third Advisor

Dr. Jimmy Roux

Abstract

The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.

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