Archived Abstracts
The The Effects of Priming and Personality on Appreciation of Sexist Humor
Location
Room 215, Schewel Hall
Access Type
Campus Access Only
Entry Number
42
Start Date
4-8-2020 9:15 AM
End Date
4-8-2020 9:30 AM
Department
Psychology
Abstract
Previous research has shown that humor can be used as a way to normalize and spread sexist ideals in society. The current study focused on how priming and personality can affect the appreciation of sexist humor. This study examined the personality trait extraversion. Extraversion was measured using the Shyness Scale (McCroskey & Richmond, 1982). Participants were randomly assigned to read either a control or negative prime condition. The control group read a 10 item list of neutral statements. The negative prime group read a 10 item list of neutral and sexist statements. Participants then viewed a series of memes including both sexist and nonsexist jokes. They were asked to the memes on how funny, how offensive, and how likely they were to share the meme with a friend. Each of these were measured using a five point likert scale. It was hypothesized that those that were a part of the negative prime group would rate the sexist memes as funnier, less offensive, and be more likely to share the meme than individuals in the control group. It was expected that those individuals higher in extraversion would show greater appreciation for sexist humor across both groups.
Faculty Mentor(s)
Dr. Pepper Hanna
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The The Effects of Priming and Personality on Appreciation of Sexist Humor
Room 215, Schewel Hall
Previous research has shown that humor can be used as a way to normalize and spread sexist ideals in society. The current study focused on how priming and personality can affect the appreciation of sexist humor. This study examined the personality trait extraversion. Extraversion was measured using the Shyness Scale (McCroskey & Richmond, 1982). Participants were randomly assigned to read either a control or negative prime condition. The control group read a 10 item list of neutral statements. The negative prime group read a 10 item list of neutral and sexist statements. Participants then viewed a series of memes including both sexist and nonsexist jokes. They were asked to the memes on how funny, how offensive, and how likely they were to share the meme with a friend. Each of these were measured using a five point likert scale. It was hypothesized that those that were a part of the negative prime group would rate the sexist memes as funnier, less offensive, and be more likely to share the meme than individuals in the control group. It was expected that those individuals higher in extraversion would show greater appreciation for sexist humor across both groups.