Date Presented

2015

Document Type

Thesis

Degree Name

Bachelor of Science

Department

Psychology

Abstract

The feminist movement has recently gained much support from celebrities and entertainers. Feminist musical artists have begun to incorporate feminist principles into their music and this added exposure has led to an increase in awareness of feminism. However, no research has been conducted to determine if the current influx of feminist principles into popular culture have been effective at changing the stereotypical beliefs about gender in music listeners. One hundred nineteen college students participated in this study which sought to determine whether listeners were able to identify the feminist message in music and if they were willing to boycott music that was non-feminist. The results found that females were more likely to self-identify as feminists and junior and senior students were less traditional in their behavioral expectations for females. Other findings were non-significant, which may be due to the unreliability of the boycott behavior scale.

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