Date Presented
Spring 5-18-2025
Document Type
Thesis
First Advisor
Dr. Jeremy Langett
Second Advisor
Dr. Rachel Willis
Third Advisor
Dr. Timothy Schauer
Abstract
The Fellowship of Christian Athletes has seen much growth over the past seven decades, after being created in a small town in Oklahoma in 1954 with only 15 members to now having 2,000+ staff and reaching 100+ countries (FCA Timeline, 2024). How did such a small organization with such a specific niche, become the well-known non-profit global ministry it is today? This thesis will discover how the Fellowship of Christian Athletes grew its brand worldwide pre and post-digital media through its marketing and communications methods.
Recommended Citation
Williamson, Victoria, "Fellowship of Christian Athletes (FCA) Social Expansion: An Analysis of the FCA Brand Architecture" (2025). Undergraduate Theses and Capstone Projects. 324.
https://digitalshowcase.lynchburg.edu/utcp/324