Oral Presentations
Location
Sydnor Performance Hall
Access Type
Event
Event Website
http://www.lynchburg.edu/academics/red-letter-day/student-scholar-showcase/
Entry Number
076
Start Date
4-6-2016 9:45 AM
End Date
4-6-2016 10:00 AM
Abstract
We evaluated ISIS'' marketing social media strategies and their success with social media marketing. We analyze how they recruit and how they use public and dark methods. We determined the possible theories and methods they''re using to establish and maintain a loyalty member base. Finally, we analyze how the United States is fighting ISIS and how they should fight ISIS.
Faculty Mentor(s)
Dr. Stefan G. (Stef) Nicovich
Terrorism Marketing: ISIS and the Use of Social Media
Sydnor Performance Hall
We evaluated ISIS'' marketing social media strategies and their success with social media marketing. We analyze how they recruit and how they use public and dark methods. We determined the possible theories and methods they''re using to establish and maintain a loyalty member base. Finally, we analyze how the United States is fighting ISIS and how they should fight ISIS.
https://digitalshowcase.lynchburg.edu/studentshowcase/2016/Presentations/37