Access Type
Open Access
Entry Number
78
Start Date
4-5-2017 2:15 PM
End Date
4-5-2017 2:30 PM
Department
Psychology
Abstract
My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.
Faculty Mentor(s)
Frank Whitehouse, Virginia Cylke, Laura Kicklighter
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Included in
Advertising and Promotion Management Commons, Fashion Business Commons, Gender and Sexuality Commons, Social Psychology Commons
HollyWED: product placements in American Wedding Films
My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.
Comments
Bride, product placement, Wedding, Marriage, Media, film, Movie